Demand

Demand refers to how intensely employers in a given region are searching for particular talent. To calculate demand, we analyze hundreds of millions of online job postings created by employers daily.

This method ensures there is no time lag in our data. Since online job postings are live, you’ll know about changes in the market as soon as they happen. As a result, this data is also sometimes known as “real-time labor market data.”

It should be noted that the number of postings may be either higher or lower than the number of actual hires. Postings might outnumber hires when a company is trying hard to find talent and posts multiple times for the same job---or postings may be significantly fewer than hires because certain types of jobs (e.g., roofers, welders, and other blue-collar jobs) aren’t typically advertised online. To mitigate this, we deduplicate the postings and provide a realistic ratio of unique postings to hires.

Demand is measured by the change in unique active job postings from the current 30 days compared to the previous 30 days

An increased number of job postings indicates an increased demand for labor. A decreased number of job postings indicates the reverse.

High unemployment indicates a lack of demand pressure on the unemployed pool of labor. Low unemployment indicates the reverse.

Decreasing unemployment indicates increasing demand, and increasing unemployment indicates the reverse.